Breeze Social is the first social media marketing tool built specifically for small and midsized businesses (SMB’s). As we watched company after company miss the real opportunity with social media, we were compelled to find out why. We learned that SMB’s either didn’t participate in social media or weren’t as active as they should be, and it all boiled down to one simple reason:
They didn’t know how.
Sure, some of them knew to go to Facebook and create an account. (Actually, they are supposed to create a page.) Even if they did, they didn’t know how do decide what to talk about. They didn’t know how to make time to fit it into their routine. They didn’t know how to measure success.
Remember when you were in school, and you had a question that seemed like it was obvious so you didn’t want to ask it? Then months later you found out all your friends had the same question and didn’t ask for the same reason? How to participate in social media for an SMB is exactly that. Businesses know they need to be out there, but don’t understand the nuances of how to participate. What exactly is a “hash tag”? Or a “wall post”? Am I supposed to be “friends” with my customers? Where exactly are my customers “following” me anyway?
We thought about the problem, then wondered why it hadn’t been solved yet. Then we realized: the solution isn’t to just answer “how”. The answer was to make it easy. We took our dozen years of hosted application for SMB experience (see more about this to the right, or at BlueTie.com) and used it to solve this problem specifically for these customers. The result is Breeze Social – Social Media Marketing. Simplified.
With Breeze Social SMB’s have the ability to post to social media, see what’s being said to and about them, engage their customers, and measure their results. They can become social media savvy without having to become social media industry insiders.
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