- What is social media?
- Why should I (or any business) care about social media?
- Why Breeze Social?
- What kind of return can I expect from consistent social media engagement?
- What if I already advertise on social networks or have an active search engine marketing campaign etc.?
- What if I’m already active on some or all of these social networks?
- What if users are posting negative comments about me or my business on social media networks?
- Who do I call if I have support questions?
Social media represents a collection of websites and applications that connect people on the internet. It’s called social media because it is very social in nature. Anyone with an internet connection and access to these applications can converse with other users and contribute content and comments to any topic they choose. Applications like Facebook, Twitter, blogging services and more provide users an open forum to share news, opinions, stories, pictures, videos and more with the social media world who can then provide feedback and contribute to what has been shared.
Great question! Social media is where most internet users spend the majority of their free time. In fact, social media applications is where 25% of users’ total online time is spent. But more important than the numbers is the way in which businesses can reach these users. Social media connects people to people, businesses to businesses, people to businesses etc. Social media lets businesses talk to their customers, respond to their comments, listen to their opinions and more. Turning marketing contacts into social conversations is the next evolution in marketing, and a presence in social media allows your business to connect to the networks where your customers spend most of their time "conversing" on the web.
Breeze Social is the most unique and intuitive social media management solution available. No other solution simplifies the process and allows you to engage, interact, and measure on the social web or lets you effectively manage your daily social media activity in 10 minutes or less. Breeze Social is also powered by BlueTie, a twelve year veteran in the hosted white-labeled business applications space, who has demonstrated scale and support capabilities for two million+ worldwide users. You could say that we’re very excited to help your business grow.
Consistent social media activity can help strengthen your brand identity and place your business higher up in search engine results. A survey of social media active small and mid-sized businesses (SMB’s) found that 85% saw an increase in business exposure and brand awareness, 63% saw an increase in website traffic and 54% had their business rise in search rankings. The goal of social media engagement is to give your business an identity and active voice on the web and establish trust with your customers. It’s a very inexpensive marketing investment that can have tremendous return thanks to social media's unique ability to turn marketing contacts into social conversations.
Social media marketing is meant to fit in to your overall marketing mix. It is not the end all be all of web 2.0 marketing, but it definitely cannot be ignored. Breeze Social is simple enough to get you started and robust enough to enhance your already successful sustained marketing efforts. For many businesses, social media marketing is the missing piece of the marketing puzzle (or pie…mmmm, pie).
Great! You’re ahead of the game and understand the value of social media engagement. Breeze Social can connect to your active accounts in seconds. Now, instead of visiting numerous social networking sites to post information or see what’s being said to and about your business, you just visit one web-based application. The instant you log in to Breeze Social, you logged on to all of your social media accounts. Moreover, Breeze Social’s performance based Social Score quantifies your social media efforts beyond number of posts per day and number of followers.
Social media is a place where customers can voice their appreciations and frustrations towards an individual or business. These conversations are happening right now, whether you're participating or not. The key is how you handle them. If you receive some negative comments, take this as valuable market research. Responding to these comments on the social web will help show customers that your business is mindful of its customers. It’s OK if some negative things are said about you (everyone has critics) but it’s important to understand what to do with these negative comments. Don’t ignore or delete them; respond to them. Dig deeper into why the customer is feeling frustration. A little interaction goes a long way in social media.
Breeze Social is supported by our dedicated support team. Getting a hold of us is a breeze (see what we did there?). Just hit up our Contact page and let us know how we can help.