Breeze Social was built to help small and mid-sized businesses succeed on the social web. Social media, when used effectively, is the best way to truly share your message. See how Breeze Social has made it simple to be effective by focusing on the three key elements to social media marketing: Engage, Interact, and Measure.
The Three Components of Social Media Marketing Success
Engage the Social Web
Breeze Social connects your business to the most powerful social networks on the web including Facebook, Twitter, LinkedIn and Tumblr. These are the most important and active social media networks for small and mid-sized businesses, and the places where your customers spend nearly a quarter of all of their time online.
Getting connected is just the first step to getting engaged. You’ll need to get active and start posting. We know you’ve got something to say. Focus on spreading your message, not on how to make it fit on each network.
At a loss for words? Breeze Social ensures that you’ll never have to worry about what to talk about on the social web. With our innovative posting suggestions feature, we provide a constant stream of relevant news and information based on unique profile criteria including your company profile, industry, locale, competitors and more! We filter news and information from over 200,000 credible sources that is specifically tailored to your business and interest groups. Take this data and quickly turn it into your own social media post to share on leading social networks. We make it easy to contribute each day even if you don’t know what to say when you first log in.
Breeze Social also takes care of formatting your message to fit on all social networks. Twitter, for instance, limits your message to 140 characters while Tumblr is virtually limitless. Each social network has different limits and characteristics, but that doesn’t mean you can’t post the same message to any or all of these networks. Breeze Social takes your carefully crafted message and formats it to post to each different network clearly and effectively. You choose the content and networks; Breeze Social formats the message.
Interact with Customers
Social media marketing is conversational or two-way marketing, with listening being just as important as contributing. Think of social media as a big party with each network being represented as different groups engaging in different conversations. Some conversations are less interesting to you than others, while some may actually pertain to you and you’ll want to join in. The question then is how do you hear what’s being said to and about you?
One of Breeze Socials key features is the way in which the application searches for mentions of you and your business and organizes them in a way that’s already familiar to you. You’ll see what’s being said “to you” and “about you” on all key social networks in two separate lists, each organized chronologically. As you read what was said, you’ll want to participate! Breeze Social enables you to quickly reply or contribute to these conversations. Again, don’t worry about formatting your post, that’s our job!
Worried about how much time social media marketing will eat out of your already hectic schedule? Breeze Social to the rescue, again! Since we’ve pulled everything together and organized it for you, you can effectively manage your daily social media marketing efforts in the time it takes to drink your morning cup of coffee or read the stack of resumes of the social media marketers you once considered hiring.
Want to knock out more days in one sitting? With Breeze Social’s post scheduling, you are able to manage all of your future social media activity with each login. Plan out a week’s or month’s worth of posts and take the worry out of managing your daily social media presence.
Measure and Impact Success
A common question with any marketing activity is “how do I (Joe Small Business Owner) know if it’s working?” You’re right to be skeptical. Small business owners need to be mindful of their business development investments and be able to clearly see if they’re yielding positive results. We value your skepticism and want you to see the results.
We know that something like your number of followers is an important factor, but it’s absolutely not the only thing that matters! We took into account your activity, the activity around you, and factored in things like the scope of your business and your industry to provide you a single, meaningful number to track: the patent pending Breeze Social Score.
See how Breeze Social makes social media marketing simple.
Take a closer look at Breeze Social and see how simple we make social media marketing for your business. Click to enlarge.